𝐖𝐞 𝐭𝐚𝐥𝐤 𝐨𝐟𝐭𝐞𝐧 𝐚𝐛𝐨𝐮𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧. 𝐁𝐮𝐭 𝐰𝐞 𝐫𝐚𝐫𝐞𝐥𝐲 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐨𝐭𝐡𝐞𝐫 𝐥𝐚𝐲𝐞𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦.

From marketing to after-sales, a handful of players are dominating the game.

📢 Marketing: Meta and Google still control most of the digital ad spend, but TikTok and retail media (Amazon Ads, Walmart Connect) are growing rapidly. Large platforms thanks to their success/mass reduce significantly their need for Ads and push down this need to their sellers. And now, LLMs are entering this highly concentrated game.

🛒 Front End: Marketplaces like Amazon capture over 60% of global ecommerce GMV (depending a lot on the region), but platforms like Shopify are empowering brands to go D2C.

📦 Order Management: Shopify and BigCommerce are leading the charge, with 40% of mid-market retailers using a single system for all channels.

🔑 CRM: Salesforce and HubSpot dominate, but vertical-specific tools are gaining traction.

🏭 Warehousing: Amazon FBA is well known but the overall market is actually extremely fragmented with a lot of medium players serving brands and platforms.

🚚 Transport: Last-mile delivery is one of the most consolidated layer. In each country, 3 or 4 players account for most of the volume.

🔄 After-Sales: Players like zendesk, Intercom are well known. Although a lot of businesses are still using simple emails and standard CRM tools.

As consolidation continues, businesses face a choice: partner with all-in-one platforms for simplicity or mix best-of-breed tools for flexibility.

Which path are you taking when it comes to fighting against fraud? If you’re looking for a partner, contact us Chaynon !