Ask anyone about the typical profile of a fraudster, and you'll likely receive a cliché or generalization based on their background.                              

However, reality paints a different picture: fraud can come from anywhere or anyone. E-commerce fraud is particularly easy, tempting everyone.    

Some fraudsters actually even use their reputation (or the image we have of it) to play with the Ecommerce business owners refund policies.    

As a result, most anti-fraud tools punish broad segments of honest clients and let a significant part of the fraudsters enjoy their bad deeds.    

Hence, to protect their brand image as well as their P&L, Ecommerce players need to be smarter than that and be equipped to fight against it.    

Here are a few recommendations:    

• Do not segment clients only based on their digital identity. The way they interact with the website and how the transaction is done can give a lot of information.
• Make the existing journey smarter. Select the payment policies, shipping providers or the refund policies based on your segments.
• Improve the existing journey. Today, most Ecommerce rely only on shipping providers or 3PLs to make operations changes. Adopt the best practices of ride hailing, bike sharing, car renting apps. From pictures at handover to gps tracking, so much is possible.

By helping businesses customize the customer experience at the different stages of the order journey based on a transaction risk level continuously updated, Chaynon helps you to be better than the cliché.    

Ultimately it helps business owners protecting their overall customer experience while improving your bottom line.